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Earth Hour is the largest grass roots movement started by WWF on a much-needed mission to unite people to protect the planet. This movement that has spread to 172 countries across the globe has achieved massive environmental impact, including legislation changes by harnessing the power of the crowd.

As nature lovers, we at Woodland understand that protecting the environment is the primary need of the hour which is why we took up the cause with fervour to bring about change. Among the many environment projects Woodland has associated with, Lights4Stripes is among the most important and recent ones.

The
Challenge

The people of the Sundarbans, due to underdevelopment and their proximity to the mangroves, are exposed to a unique set of hazards ranging from snakebites to tiger attacks. Incidents of tigers straying into villages located on the periphery of the Sundarbans are not uncommon, with an average of 12 incidents per year.

Hence,
the Solution

In 2015, Woodland partnered with WWF-India to support their Earth Hour crowd-funding project - Lights4Stripes. Launched to protect people and tigers in the Sundarbans, the aim was to provide solar street lights in villages located on the periphery of the wildlife reserve to discourage tigers and other wildlife in the area from straying into human settlements.

How
we did it

Woodland has its own integrated manufacturing unit and the products are assembled in seven countries under the guidance of experienced manufacturers and industry experts. This allows Woodland to test proprietary production techniques and fully develop and commercialize the innovative products. The varied activities are hardcore, and warrant unrivaled protection across different terrains and climates. That is why, Woodland refuses to compromise on quality or performance for any reason and all of its products meet the highest quality standards for outdoor performance.

Achievement



With the funds collected, a total of 33 street lights were installed around the fringe of Sajnekhali Wildlife Sanctuary, Sundarbans Tiger Reserve, which directly impacts an area that has a population of approximately 13,000 people. This initiative also helped replace 24 older installations in the same stretch which were then converted to solar street lights combined with a home light connection.

Woodland & WWF

Woodland has supported WWF-India’s conservation initiatives in the past as well, where funds were raised to donate solar lanterns to over 120 households in 3 villages in Central India’s Satpuda Maikal Landscape. Patwahi, Chiklabadi and Bangla Dadar are small villages situated in the most remote parts of two wildlife corridors providing passage for wildlife to move between Kanha and Pench Tiger Reserve and Kanha and Achanakmar Tiger Reserve in Madhya Pradesh. This was the first form of energy used by the beneficiaries as they did not have access to any, except wood collected from the surrounding forest. This initiative to provide energy access to some of our darkest villages in the forest heartlands of Madhya Pradesh is also a way to project the possibility and worth of renewable energy in our country. Timed with WWF’s campaign, this one single activity is a symbolic ask for better policies and public awareness towards renewable energy.

In India, access to clean, sustainable and affordable energy for inhabitants of remote locations is fundamental for development, poverty eradication, stopping deforestation and also combating the threats that are now being posed by climate change. Implementing renewable energy solutions for energy access is a step in the direction of meeting the balance between development and conservation initiatives.

To create awareness around renewable energy, Woodland demonstrated the concept of generating renewable energy, by individuals, through pedalling stationary cycles. The bicycle’s rear wheel was attached to a dynamo which generated electrical charge when the cyclist pedalled, and this electrical charge was stored in battery. On Earth Hour 60+ moment, this electrical charge which was generated completely through natural human cycling activity was used to light up Woodland stores. Over 18000 people joined us in this activation. Individuals also committed donations for lanterns and pledged their support towards the cause.

Woodland will continue to lend its support to this cause.